A good example of this is the music video for 'Edge Of Glory by Lady Gaga'. These videos are focused entirely on the artist of the song whilst performing 'live'. They usually have a variety of close up shots.
Narrative Based
These are the videos that use actors and the artist (not all the time) to tell a story but stories are often limited to the song. A good example of this is the music video for 'La La La Ft. Sam Smith by Naughty Boy'.
Concept Based
These music videos are normally creative music videos based around a certain concept or idea and normally they may or may not feature the artist. More often than not, they are unique in one way or another and are common in today's world of modern music videos. A good example of this is the music video for 'Electric Feel by MGMT'.
At this point, I think I'm edging towards the idea of performance based music video as I like the idea of having that 'close' feel with the artist. It also generally works well with most songs.
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